![]() But the star of the show was, of course, the Graff Diamonds Hallucination watch, which was unveiled for the first time during the fair.Įven the people who had no idea it was worth $55M were enchanted by the sheer brilliance and magnificence of the jewellery watch! Fun fact: the Graff Diamonds Hallucination watch tops the list of the most expensive watches in the world. It was impeccable and exquisite with all the dazzling diamond jewellery imaginable displayed in its every nook and cranny. Graff’s interior design team designed the booth - all 503sq of it - to resemble a Graff Boutique. However, in 2014, Graff surpassed itself. Graff Diamonds Hallucination: A Baselworld Starįor years, Graff has always been a must-visit booth at Baselworld not only for its enchanting display of jewellery and watches but also because they always have one of the most beautifully-designed booths. ![]() Just like his well-loved diamonds, Mr Laurence Graff - known today as the ‘King of Diamonds’ - started raw and rough and turned into a polished, world-renowned gem. In 1967, he decided it was time for him to go global and began travelling and exhibiting his creations internationally. Since then, he kept thinking of unique ways to showcase diamonds in jewellery. ![]() Needless to say, the client ordered another, and the rest, as they say, is history. He was able to sell it to a client, who then immediately sold it to another. There was one time when he got 33 small diamonds from a dealer, and instead of making 33 rings out of them, he decided to place all the diamonds in one ring, creating one big cluster of diamonds. It was then that his genius not just as a jeweller but also as a businessman was developed. He was so good at his job and so fascinated with diamonds that three years later, at age 18, Mr Graff founded his own company and began fixing Victorian jewellery. Mr Laurence Graff, Founder of Graff Diamonds. Mr Graff’s passion for diamonds started when he was 15 years old, as an apprentice in Hatton Garden - a famous jewellery district in London. A Glimpse into the Brilliant History of Graff Diamondsįounded in London in 1960, Graff is the product of British jeweller Mr Laurence Graff’s passion for diamonds. Well, it’s not surprising, given that Graff - a British multinational jewellery company - owns some of the biggest and most expensive diamonds in the world.īoasting over 110 carats of an exquisite kaleidoscope of rare, multi-coloured diamonds, the Graff Diamonds Hallucination is a testament to the company’s unrivalled passion for luxury jewellery and watchmaking. Dubbed as the world’s most expensive watch - the extravagant watch costs $55M and studded with diamonds of every colour imaginable! Six years after the Graff Diamonds Hallucination jewellery watch was introduced at Baselworld, this gem of a watch continues to fascinate the world over.
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